Magpie Copper Bottle

BRANDING

VISUAL IDENTITY

3D VISUALISATION

Year 2 Sustainability Branding

BRIEF: To identify an industrial waste and create an innovative product from it. Then create a brand that would sell this product. 

​

Before creating the brand’s visual identity, we had to define its personality. This involved creating its brand values, purpose, promise, manifesto. All of this copywriting was done in the brand’s tone of voice. Finally, these along with the brand’s logo, typography and colour palette were presented in a brand book.

​

My hypothetical brand, Magpie, creates water bottles with health benefits from copper waste.